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Which Ad Pulled Best?
Which Ad Pulled Best
Author: Scott C Purvis
Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective. Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts. H...  more »
ISBN-13: 9780072556643
ISBN-10: 0072556641
Publication Date: 9/20/2002
Pages: 144
Edition: 9
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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