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The Whuffie Factor: Using the Power of Social Networks to Build Your Business
The Whuffie Factor Using the Power of Social Networks to Build Your Business Author:Tara Hunt Everyone knows about blogs and social networks such as Facebook and Twitter. And they?ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it? — As one who has actually launched a company using the power of o... more »nline communities, and who now advises big and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O? Reilly, as a Digital Utopian) is the perfect person to do this book
While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let?s throw a bunch of money at it. To which Tara Hunt says: ?Stop! Money isn?t the capital of choice in online communities, it is Whuffie - social capital ? and how raise it is the heart of this book.? In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital.
The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities.« less