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Why They Buy: American Consumers Inside and Out
Why They Buy American Consumers Inside and Out
Author: Robert B. Settle, Pamela L. Alreck
In an era of unprecedented affluence and consumer buying power, understanding the reasons that make people buy is crucial to designing, packaging, marketing and advertising a product or service. This book brings marketers face to face with the American consumer - young and old, yuppie and hardhat, single and married - and the hidden needs, motiv...  more »
ISBN-13: 9780471844570
ISBN-10: 0471844578
Pages: 368
Edition: First Edition
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Other Versions: Audio Cassette
Members Wishing: 0
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