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Why They Buy: American Consumers Inside and Out
Why They Buy American Consumers Inside and Out
Author: Robert B. Settle
In an era of unprecedented affluence and consumer buying power, understanding the reasons that make people buy is crucial to designing, packaging, marketing and advertising a product or service. This book brings marketers face to face with the American consumer - young and old, yuppie and hardhat, single and married - and the hidden needs, motiv...  more »
ISBN-13: 9780471631231
ISBN-10: 047163123X
Edition: Audio Cstt
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Publisher: John Wiley & Sons Inc
Book Type: Audio Cassette
Other Versions: Hardcover
Members Wishing: 0
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