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Why Johnny Can't Brand
Why Johnny Can't Brand
Author: Bill Schley and Carl Nichols, Jr.
Winner of the Best Marketing Books Award from Strategy + Business Magazine. — “There’s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself—or competitors and customers will do it for you. And we promise, you won’t like the tagline.” — A few years back, a best seller called Why Johnny Can’t Read shocked the educ...  more »
Audio Books swap for two (2) credits.
ISBN: 392260
Publication Date: 12/2005
Edition: Abridged
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Publisher: Audio-Tech Business Book Summaries
Book Type: Audio CD
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