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Why People Buy
Why People Buy
Author: John O'Shaughnessy
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Sh...  more »
ISBN-13: 9780195040876
ISBN-10: 0195040872
Publication Date: 12/21/1989
Pages: 208
Rating:
  • Currently 4/5 Stars.
 1
4 stars, based on 1 rating
Publisher: Oxford University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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