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Wine Marketing: A Practical Guide
Wine Marketing A Practical Guide
Author: C Michael Hall, Richard Mitchell
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this bok is on the practicalities of wine marketing. Each chapter includes the folliowing invaluable features: — * 'How to' and 'how not to' case studies based on international examples — * A guide to further reading and websites — * 'Issue...  more »
ISBN-13: 9780750654203
ISBN-10: 0750654201
Publication Date: 11/4/2007
Pages: 352
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 1
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