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Winning by Design: Technology, Product Design and International Competitiveness
Winning by Design Technology Product Design and International Competitiveness
Author: Vivien Walsh, Robin Roy, Margaret Bruce, Stephen Potter
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability. Giving practical guidance and insight ...  more »
ISBN-13: 9780631185116
ISBN-10: 0631185119
Pages: 308
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Publisher: Blackwell Publishers
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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