Winning foreign markets Author:United States Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: that it is a land peopled by gypsies wanting but little—and already having it. 2. By staying at home and relying upon letters, circulars, catalogues (frequent... more »ly with penalty postage), besides some advertising in trade papers, to bring business. 3. By writing in English to merchants understanding but German or Czech and loading them with English catalogues, circulars, quotations, etc., with American values and measures. 4. By forcing American methods upon a conservative people and ignoring their special wants and deeply rooted customs. 5. By a poor selection of routes and shipping agents, resulting in foo slow or too costly deliveries, and defective packing, resulting in poor deliveries. 6. By forcing the Bohemian buyer to pay cash in advance, though he may enjoy the best of credits all over Europe. 7. Or by forcing him to buy from German agents in Berlin, Hamburg, or Bremen, or foreign " European agents " in London or Paris, whose ever special care is to load on their commissions. 8. And, finally, by continuing to practice a deplorable opportunism which completely ignores the foreign buyer in times of prosperity at home. SUCCESS AT CARLSBAD. AN ENCOURAGING EXAMPLE FOR AMERICAN MANUFACTURERS. Consul John S. Twells writes from Carlsbad, calling attention to a notable American success in that Austrian city: In several former reports I drew the attention of American manufacturers and exporters to the fact that the northern part of Bohemia offers considerable chances for the American export trade if price lists were printed in German and travelers sent to this district who know the German language. I have now to report a case which shows the success that an American firm has achieved by complying with this necessity. About two years ago an American cash r...« less