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Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Winning Market Leadership Strategic Market Planning for TechnologyDriven Businesses
Author: Adrian Ryans, Roger More, Donald Barclay, Terry Deutscher
A dynamic new approach to developing winning marketing strategies in today's most demanding industries.In the high-tech sector, where constant innovation is the norm and sweeping changes can occur literally overnight, marketing planning often seems like an exercise in frustration. Written by an all-star team from the prestigious Richard Ivey Sch...  more »
ISBN-13: 9780471644309
ISBN-10: 0471644307
Publication Date: 12/15/1999
Pages: 328
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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