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The Winning Message : Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)
The Winning Message Candidate Behavior Campaign Discourse and Democracy - Communication, Society and Politics
Author: Adam F. Simon
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' s...  more »
ISBN-13: 9780521807333
ISBN-10: 0521807336
Publication Date: 5/13/2002
Pages: 198
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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