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Winning Strategies for the New Latin Markets
Winning Strategies for the New Latin Markets
Author: Fernando Robles, Francoise Simon, Jerry Haar
Companies worldwide are discovering the enormous potential of the Latin markets. Succeeding in the new Latin markets is challenging because of the dramatic changes affecting every aspect of life throughout the region. Winning Strategies for the New Latin Markets systematically reviews those changes—and offers guidelines for effective strate...  more »
ISBN-13: 9780130617163
ISBN-10: 0130617164
Publication Date: 8/16/2002
Pages: 400
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Publisher: Financial Times Prentice Hall
Book Type: Paperback
Members Wishing: 0
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