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Winning Streak: A Marketing Decision Simulation
Winning Streak A Marketing Decision Simulation
Author: James Simon
This package is "The Winning Streak". Through two different retailing simulations and software, users make marketing decisions, then see how those decisions affect the bottom line. The workbook reviews marketing basics, place, product, price and promotion so that users with a minimum marketing background can benefit from this decision-making sim...  more »
ISBN-13: 9780538601627
ISBN-10: 0538601620
Pages: 352
Edition: 2
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Publisher: South-Western Pub
Book Type: Paperback
Members Wishing: 0
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