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Wired Marketing: Energizing Business for e-Commerce
Wired Marketing Energizing Business for eCommerce
Author: Glenn Hardaker, Gary Graham
Wired Marketing provides a unique mix of strategic and technical knowledge for students on marketing-related courses and professionals working in the field of Internet marketing. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of e-Commerce on the Wor...  more »
ISBN-13: 9780471496458
ISBN-10: 0471496456
Publication Date: 6/15/2001
Pages: 282
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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