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Search - Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere

Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere
Wireless Rules New Marketing Strategies for Customer Relationship Management Anytime Anywhere
Author: Frederick Newell, Katherine Newell Lemon
Within three years, more than 500 million people will be using some form of wireless device. To marketers just learning the rules of online sales, the marketing possibilities of wireless communications are staggering. This emerging technology, already established in Europe and Asia, opens the door for countless e-marketing and mobile-marketing o...  more »
ISBN-13: 9780071374378
ISBN-10: 007137437X
Publication Date: 7/6/2001
Pages: 330
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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