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Words in Ads
Words in Ads
Author: Greg Myers
This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from...  more »
ISBN-13: 9780340614440
ISBN-10: 0340614447
Publication Date: 7/7/1994
Pages: 232
Reading Level: Ages 4-8
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Publisher: Oxford University Press
Book Type: Paperback
Members Wishing: 0
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