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World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy
World Wide Web Marketing Integrating the Internet into Your Marketing Strategy
Author: Jim Sterne
The World Wide Web (WWW) is the graphical, multimedia part of the Internet. This guide has been designed for business managers who are seeking the potential of the WWW for marketing and other purposes. There are interviews throughout the text which cover such issues as corporate identity, finding customers, selling products, providing customer s...  more »
ISBN-13: 9780471128434
ISBN-10: 0471128430
Publication Date: 10/1995
Pages: 331
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Publisher: John Wiley Sons Inc (Computers)
Book Type: Paperback
Members Wishing: 0
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