Skip to main content
PBS logo
 
 

Search - Worldwide Cases in Marketing Management

Worldwide Cases in Marketing Management
Worldwide Cases in Marketing Management
Author: Luiz Moutinho, Kun-huang Huarng
The case study method has been one of the most effective teaching tools in business management education. "Worldwide Cases in Marketing Management" is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments.
ISBN-13: 9780415458887
ISBN-10: 0415458889
Publication Date: 6/15/2010
Pages: 352
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.