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Write Great Ads: A Step by Step Approach
Write Great Ads A Step by Step Approach
Author: Erica Levy Klein
This practical guide explodes the myth that copywriting is the exclusive domain of the talented few. The author (whose clients include AT&T and Manufacturer's Hanover) demystifies copywriting by transforming it into a straightforward process, breaking down advertising writing into a series of simple steps that anyone can use to create effective ...  more »
ISBN-13: 9780471524182
ISBN-10: 0471524182
Pages: 180
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Publisher: John Wiley & Sons Inc
Book Type: Paperback
Members Wishing: 0
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