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Writing for the Wired World: The Communicator's Guide to Online Content
Writing for the Wired World The Communicator's Guide to Online Content Author:Shel Holtz Writing well for print isn't enough - you need to attract and engage readers online, too. Based on the popular IABC workshop series of the same name, "Writing for the Wired World" is the ultimate guide to effective online communication. This 218-page manual shows how to: - Create material that grabs and holds the readers attention - Use gr... more »aphics, hyperlinks and multimedia to enhance your writing - and not distract from it - Accommodate scanning and word searches - Counteract computer fatigue - Incorporate feedback and interactivity into a written document - Use hyperlinks to enhance your writing Whether you are building Web sites, organizing an e-mail campaign, representing your organization in discussion groups, or developing online newsletters or e-zines, "Writing for the Wired World" will provide you with the insights you need to understand how the online world can be used for effective communication. You'll also learn about: - Site design as an element of the writing process - Essential elements for every web document - The physiological effects of reading light - Integrating your web site with other media - Techniques for improving site navigation« less