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Yield Management : Strategies for the Service Industries
Yield Management Strategies for the Service Industries
Author: Anthony Ingold, Ian Yeoman, Una McMahon
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and th...  more »
ISBN-13: 9780826448255
ISBN-10: 0826448259
Publication Date: 2/15/2001
Pages: 320
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Publisher: Int. Thomson Business Press
Book Type: Paperback
Members Wishing: 0
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