Roxanne Z. (Sharpie) reviewed on 9/17/2007 + 20 more book reviews

Helpful Score: 1

The authors are affiliated with the non-profit Center for Media and Democracy, and they write and edit for the Center's quarterly, . Here they detail sneaky methods industry uses to influence public opinion through bogus experts, doctored data, and manufactured facts. They discuss examples of "perception management" and consider some characteristics of human psychology that make this kind of hard sell possible. Examples are given in biotechnology, lead exposure, cancer research, and the tobacco industry. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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