Skip to main content
PBS logo
 
 

Book Review of Hail to the Candidate: Presidential Campaigns from Banners to Broadcasts

Hail to the Candidate: Presidential Campaigns from Banners to Broadcasts
reviewed on


Tracing the history of presidential images from the first, sedate campaign of George Washington to the video images of Ronald Reagan and George Bush (the first one), the book focuses on political-party appeals to women, and on pollsters, media specialists, and TV to describe the ever-changing political race to become president.