Sean M. (coloradocoach) reviewed on 4/11/2013

This is a well written book about medical quackery, society's gullibility, money, politics, marketing and the appetite of society for medical cures no matter how outrageous.This book follows the life of John Brinkly, a self proclaimed doctor that was actually a con-artist extraordinaire in a time when any medical procedure was a risk, who started out as a snake oil salesman and then developed a "new" operation he proclaimed could cure anything from dandruff to prostrate problems. Brinkley was a marketing professional more than a medical professional playing to the "needs" of the public. He was a marketing innovator and pioneer in political marketing, radio, infomercials and more. He became dogmatically pursued by the AMA quackbuster, Morris Fishbein, himself a bit of a pioneer in government overstepping it's boundaries. Follow his cons and entrepreneurial escapades from his humble upbringing to a multimillionaire.

Brock's book reads like a good mystery, with well-drawn characters, an entertaining storyline, a climactic trial, and some (personal & business) lessons for today. You'll enjoy this.

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