Barbara C. (kewl) reviewed on 3/4/2006 + 469 more book reviews

This is the New Expanded Edition printed in 1992. The book is still high-ranking in sales. There is now a 3rd Edition 2001.

"Luther's book is indeed a classic, a wonderful, down-to-earth approach to building a sound marketing plan. I recommend it to our people and also our clients." Michael E. Keenan, Managing Director Western International Media

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