Auliya B. (auliya) reviewed on 9/4/2005 + 141 more book reviews

This book covers:
-Building a nick marketing database
-Customizing products and services to meet customer needs
-Taking the successful plunge into regional and local marketing
-Preempting competition by critiquing your own position first
-Solving niche marketing problems in production, operations, logistics, distribution, planning, and personnel
-Structuring flexible niche marketing plans

Back to all reviews by this member
Back to Book Reviews
Back to Book Details