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Book Review of Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time

Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
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"Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time" by Howard Schultz has been one of the more exciting books I've read in quite some time. It is a bit dated, published in 1997, yet current and relevant with Schultz retiring from Starbuck's last month.

Filled with frank reflections that demonstrate a deep passion for people as well as coffee,"Pour Your Heart into It" has three distinct flavors. Schultz' early personal life and how it formed his work ethic begins the book. Quickly following is his discovery of his passion for coffee and the early history of Starbucks - wow, what a convoluted and fortunate series of steps and redirections. Then concluding with the sharing of numerous tidbits of life and business wisdom shared via Starbuck vignettes. There are several chapters where I would stop and scribble notes because of the similarity to my own circumstances, either past or present.

If you are a Starbucks fan, you will enjoy this book. It is an easy read. If you aren't a fan, but are interested in the development of a business brand, the book is filled with insight. If you could care less about Starbuck's one way or the other, read the book as it shares a much more humanistic approach to business that is something to consider. [5/5]