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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value
Author: Thomas Barta, Patrick Barwise
HOW TO SUCCEED AS A MARKETING LEADER IN TODAY?S GLOBAL, DIGITAL WORLD.What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 58,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing...  more »
ISBN-13: 9781259834714
ISBN-10: 1259834719
Publication Date: 9/23/2016
Pages: 272
Edition: 1
Rating:
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Publisher: McGraw-Hill Education
Book Type: Hardcover
Members Wishing: 0
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