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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Author: Jack Trout, Al Ries
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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ISBN-13: 9780887306662
ISBN-10: 0887306667
Publication Date: 4/27/1994
Pages: 160
Rating:
  • Currently 4.1/5 Stars.
 10

4.1 stars, based on 10 ratings
Publisher: Collins
Book Type: Paperback
Reviews: Member | Amazon | Write a Review
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reviewed The 22 Immutable Laws of Marketing on + 118 more book reviews
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
reviewed The 22 Immutable Laws of Marketing on + 101 more book reviews
Written by some of the world's best known marketing strategists. Many say this is one of the best books on marketing around. I enjoyed reading it.


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