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2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets
2239 Tested Secrets For Direct Marketing Success The Pros Tell You Their TimeProven Secrets
Author: Denny Hatch, Don Jackson
Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know--from planning to implementation--and from target strategy to all aspects of the creative process.
ISBN-13: 9780844203492
ISBN-10: 0844203491
Publication Date: 1/11/1999
Pages: 368
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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