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The AIS Guide to Blue Cross and Blue Shield Plans: 2009
The AIS Guide to Blue Cross and Blue Shield Plans 2009 Author:Atlantic Information Services, Inc. Published independently by AIS. Not affiliated with or sponsored, endorsed or approved by the Blue Cross and Blue Shield Association or any of the independent Blue Cross and Blue Shield Companies.The AIS Guide to Blue Cross and Blue Shield Plans: 2009 is a reliable source of information on Blue Cross and Blue Shield companies' products an... more »d market strategies that keeps tabs on the local, multi-state and nationwide efforts that give Blues plans distinct market advantages as health insurance providers to millions of Americans.The AIS Guide to Blue Cross and Blue Shield Plans is packed with facts, trends and data about:
- Financial results and enrollment trends
- Growth strategies
- Benefit design and pharmacy benefit strategies
- Fee schedules, rates and network contracting
- Quality incentives and never-event policies.It includes financial projections and hard-to-find data on revenues, earnings, enrollment and medical loss ratios, plus insight into a range of specialized areas, such as:
- Executive compensation
- Enrollment by product type and by state
- Personal health records
- Mergers, acquisitions and alliances
- Health care reform and universal coverage issues
- Marketing strategies
- Health improvement initiatives
- Green initiatives
- Coverage policies & rescissions
- Operational software and systems
- Cost & quality monitoring and reportingTABLE OF CONTENTSChapter 1: What Is a Blue Cross and Blue Shield Plan?
- History, Function & Structure of the BCBSA
- BCBS Trade Names & Marketing Advantages
- BCBSA Licensee Requirements & Association Guidelines