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Aaker on Branding: 20 Principles That Drive Success
Aaker on Branding 20 Principles That Drive Success
Author: David Aaker
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all busines...  more »
ISBN-13: 9781614488323
ISBN-10: 1614488320
Publication Date: 7/15/2014
Pages: 220
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Publisher: Morgan James Publishing
Book Type: Paperback
Members Wishing: 0
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