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The Activation Imperative: How to Build Brands and Business by Inspiring Action
The Activation Imperative How to Build Brands and Business by Inspiring Action
Author: William Rosen, Laurence Minsky
How can marketers navigate multiplying media options, the growing array of marketing specialties, and increasing content saturation to improve effectiveness and return on investment? — How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and deliver results? — In The Activation Imperat...  more »
ISBN-13: 9781442257047
ISBN-10: 1442257040
Publication Date: 12/9/2016
Pages: 200
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Publisher: Rowman & Littlefield Publishers
Book Type: Hardcover
Members Wishing: 0
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