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Ads, Fads, and Consumer Culture
Ads Fads and Consumer Culture
Author: Arthur Asa Berger
Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how ...  more »
ISBN-13: 9780742500310
ISBN-10: 0742500314
Publication Date: 8/23/2000
Pages: 192
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Publisher: Rowman & Littlefield Publishers, Inc.
Book Type: Paperback
Members Wishing: 0
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