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Search -
Advanced Brand Management
Advanced Brand Management
Author:
Branding your firm's future-with success — More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. R... more »
Author:
Branding your firm's future-with success — More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. R... more »
ISBN-13: 9780471479253
ISBN-10: 047147925X
Publication Date: 3/8/2002
Pages: 240
Rating: ?
ISBN-10: 047147925X
Publication Date: 3/8/2002
Pages: 240
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Product Management
- Business & Money >> Business Development & Entrepreneurship >> Entrepreneurship
