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Advertising 2.0: Social Media Marketing in a Web 2.0 World
Advertising 20 Social Media Marketing in a Web 20 World
Author: Tracy L. Tuten
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry--like major advertisers setting up shop in Second Life and other alternate realities--have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes...  more »
ISBN-13: 9780313352966
ISBN-10: 0313352968
Publication Date: 9/30/2008
Pages: 216
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Publisher: Praeger Paperback
Book Type: Paperback
Members Wishing: 0
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