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Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)
Advertising Age The Principles of Advertising and Marketing Communication at Work - with Ad Age on Campus Printed Access Card
Author: Esther Thorson, Margaret Duffy
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.
ISBN-13: 9781111528751
ISBN-10: 1111528756
Publication Date: 7/22/2011
Pages: 224
Edition: 1
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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