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Advertising Communications and Promotion Management (McGraw-Hill International Editions)
Advertising Communications and Promotion Management - McGraw-Hill International Editions
Author: John R. Rossiter
Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advert...  more »
ISBN-13: 9780071155144
ISBN-10: 0071155147
Publication Date: 2/1/1997
Pages: 640
Edition: 2nd
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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