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Advertising: Concept and Copy, Second Edition
Advertising Concept and Copy Second Edition
Author: George Felton
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. — Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive co...  more »
ISBN-13: 9780393731590
ISBN-10: 0393731596
Publication Date: 1/19/2006
Pages: 352
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Publisher: W. W. Norton Company
Book Type: Paperback
Members Wishing: 0
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