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Advertising Media Planning
Advertising Media Planning
Author: Jack Z. Sissors, Roger Baron
The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today's rapid proliferation of media choices. This new edition covers the increasing use of nontraditional and interactive media, including int...  more »
ISBN-13: 9780844215631
ISBN-10: 0844215635
Publication Date: 6/15/2002
Pages: 445
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Publisher: McGraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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