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Advertising Media Planning
Advertising Media Planning
Author: Jack Z. Sissors, Lincoln Bumba
The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies — Build your brand in every medium — Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven esse...  more »
ISBN-13: 9780844235080
ISBN-10: 0844235083
Pages: 486
Edition: 4 Sub
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Publisher: Ntc Pub Group
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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