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Advertising Media Planning (Instructor's Manual, Fourth Edition)
Advertising Media Planning - Instructor's Manual, Fourth Edition
Author: Jack Z. Sissors, Lincoln Bumba
The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies — Build your brand in every medium — Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven esse...  more »
ISBN-13: 9780844235097
ISBN-10: 0844235091
Publication Date: 1/1/2001
Pages: 147
Edition: 4th
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Publisher: NTC Publishing Group,U.S.
Book Type: Paperback
Members Wishing: 0
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