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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp, J. Craig Andrews
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media...  more »
ISBN-13: 9781111580216
ISBN-10: 1111580219
Publication Date: 11/9/2012
Pages: 688
Edition: 9
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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