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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization...  more »
ISBN-13: 9780324593600
ISBN-10: 0324593600
Publication Date: 12/29/2008
Pages: 668
Edition: 8
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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