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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)
Advertising Promotion and Supplemental Aspects of Integrated Marketing Communications - The Dryden Press Series in Marketing
Author: Terence A. Shimp, Terrence A. Shimp, Terence A. Promotion Management Marketing Communications Shimp
OVERVIEW — The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any tex...  more »
ISBN-13: 9780030103520
ISBN-10: 0030103525
Publication Date: 8/1996
Pages: 629
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Publisher: Harcourt Brace College Publishers
Book Type: Hardcover
Members Wishing: 0
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