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Advertising, Promotion and Supplemental Aspects of IMC
Advertising Promotion and Supplemental Aspects of IMC
Author: Terence A. Shimp
OVERVIEW — The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any tex...  more »
ISBN-13: 9780030211133
ISBN-10: 0030211131
Publication Date: 8/2/1999
Pages: 704
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Publisher: Dryden Press
Book Type: Hardcover
Members Wishing: 0
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