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Advertising and Promotion
Advertising and Promotion
Author: Michael A. Belch, George E. Belch
As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct market...  more »
ISBN-13: 9780072931532
ISBN-10: 0072931531
Publication Date: 9/1/2003
Pages: 864
Edition: 6th
Rating:
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Publisher: Irwin Professional Publishing
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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