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Advertising
Advertising
Author: Field, William Wells
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
ISBN-13: 9780137232307
ISBN-10: 0137232306
Pages: 272
Edition: 3rd
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Publisher: Prentice Hall
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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