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The Age of Conversation 2: Why Don't They Get It?
The Age of Conversation 2 Why Don't They Get It
Author: Gavin Heaton, Drew McLellan
This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
ISBN-13: 9780615264202
ISBN-10: 0615264204
Publication Date: 2/25/2009
Pages: 272
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Publisher: Drew McLellan and Gavin Heaton
Book Type: Paperback
Members Wishing: 0
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