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Search - Air Wars: Television Advertising in Election Campaigns, 1952-2008

Air Wars: Television Advertising in Election Campaigns, 1952-2008
Air Wars Television Advertising in Election Campaigns 1952-2008
Author: Darrell M. West
In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following its evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by the...  more »
ISBN-13: 9780872897786
ISBN-10: 0872897788
Publication Date: 3/13/2009
Pages: 187
Edition: 5th
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Publisher: CQ Press
Book Type: Paperback
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